Day 4
Perishable stock loses value every day it sits unsold
A rose bought on Monday is not the same asset on Thursday. Most inventory tools treat both days identically, so the loss only shows up when the bin is already full.
Florist and gifting platform
Know which stock isabout to wilt before it does.
Florocia tracks perishable stock freshness in real time, plans ahead for occasion-based demand spikes, and schedules every delivery window - so nothing wilts unsold and nothing arrives late.
Batch-level freshness windowsOccasion demand forecastingBundles wait for your approval
ok
Roses
7d window94%
ok
Lilies
3d window52%
ok
Orchids
10d window88%
ok
Carnations
7d window73%
ok
Gerbera
3d window61%
ok
Eucalyptus
13d window91%
Every batch is inside its freshness window
Nothing needs clearing right now. The next flag appears before anything reaches its last day.
Watching 6 batches
Occasion demand - next 10 days
Peak window
Anniversary
Expected lift
+0%
Orders to staff
0
The timing problem
Flower businesses rarely lose money on demand. They lose it on timing.
Stock arrives fresh, sells well for a few days, then quietly turns into a write-off. The orders were there. The visibility was not.
Too late
Occasion spikes get planned for after they start
Anniversaries, festivals and wedding weekends are known dates. Buying for them in the same week means paying peak wholesale rates and still running short on the headline flower.
30+ a day
Delivery windows stop working on paper
Hand-sorted delivery slots hold up for a handful of orders. Past that, the workroom and the rider end up promising two different things to the same customer.
How Florocia works
Four moves, running continuously in the background.
Track what you have, plan for what is coming, move what is ageing, and promise only the delivery windows you can keep.
01
Track
Every perishable batch gets a freshness window from the moment it is received, measured against its own vase life rather than a flat shelf-life rule.
Real time02
Plan
Occasion calendars and your own order history drive a forward view of demand, so buying and rostering happen before the week gets expensive.
14 days ahead03
Bundle
Stock entering the last part of its window is proposed as same-day bouquets, desk arrangements or hamper fillers, priced against what it still has left.
You approve04
Schedule
Orders drop into delivery windows weighed against workroom capacity and route clustering, so a full Saturday reads as a plan rather than a pile.
Capacity awarePlain terms
What the intelligence actually does.
Florocia reads your stock and your order history. It suggests. You decide. That line is deliberate, and it does not move.
What it does
- Tracks stock freshness per batch and flags items approaching the end of their usable window
- Forecasts demand around known occasions, seasonal patterns and your own repeat-order history
- Suggests bundles and promotional pricing for stock that still has good days left in it
- Places orders into delivery windows your workroom can realistically fulfil
- Keeps a record of every batch from intake through to the delivered arrangement
What it does not do
- It does not discount stock on its own - every price change waits for your approval
- It does not publish a promotion or bundle to your storefront without you releasing it
- It does not place wholesale orders for you - the buying decision stays with the buyer
Every suggested bundle is reviewable in full - the stock it draws on, the margin it holds and the window it is trying to clear - before it reaches a customer.
Inside the platform
Five surfaces, one record per batch.
Freshness, demand, delivery, bundling and customer history read from the same data, so a decision made in one place is already true in the others.
Bench Freshness
Every batch on its own clock, from the moment it lands.
OpenOccasion Radar
Fourteen days of demand, with the buying decision attached.
OpenDelivery Windows
Slots weighed against the hands you actually have today.
OpenBundle Builder
Compose around ageing stock, release it at your price.
OpenGifting Memory
Preferences, recipients and the dates that come back.
OpenA day on the bench
From the wholesale van to the last delivery window.
Florocia is built around the shape of a florist's day rather than a generic inventory cycle. Here is where it shows up.
06:40
Intake
The wholesale van arrives
Batches are logged by variety, grade and bunch count. Each one starts its own freshness clock, so Monday roses and Wednesday roses never get averaged together.
08:15
Morning read
The bench tells you what needs moving
Anything crossing into the amber part of its window is listed first, with the quantity still open and the arrangements it suits best.
11:00
Bundles
Suggestions arrive, priced and ready for review
A same-day bouquet built on the lilies, a desk arrangement using the gerbera. You adjust, approve or ignore - nothing goes live on its own.
14:30
Scheduling
The afternoon run is laid out
Orders sit inside delivery windows, grouped by area, checked against how many hands are actually on the bench this afternoon.
18:00
Close
Tomorrow is already drafted
Forecast demand for the next ten days, the occasion peak building on the weekend, and the buying list that follows from both.
Built for two kinds of workroom
One bench, or a catalogue with a hundred moving parts.
Independent florists
One shop, one cold room, and nobody whose only job is inventory. Florocia keeps the freshness picture current without adding a second set of books to maintain.
- Cut the weekly write-off without cutting the buy
- Run the shop from one view instead of three notebooks
Gifting and hamper studios
Bundles made of perishable and non-perishable items at once, seasonal spikes that triple volume, and a delivery promise across a much wider catalogue.
- Component-level stock across multi-item bundles
- Seasonal capacity planned before the rush lands
Per batch
Freshness is tracked on every perishable batch you receive, not averaged across a product line.
0 days
Forward view of occasion demand before each key date, so buying and rostering happen early.
0 auto-publish
No price change, bundle or promotion reaches a customer until you release it yourself.
Why this is not a generic inventory tool
Most stock systems assume a product keeps its value until it is sold.
Flowers do not work that way, and neither do fruit hampers, patisserie boxes or anything else with a vase life measured in days. Florocia is built on the opposite assumption: value decays on a clock, and the clock starts at intake.
- Stock is valued against its remaining window, not its purchase price alone
- Demand is read in occasions and seasons, the way flower buying works
- Delivery windows are treated as a promise with a capacity limit behind them
BatchRecovered
Lilies / Oriental White22 bunches82%
Gerbera / Mixed36 stems91%
Roses / Naomi Red64 bunches100%
Tuberose / Local14 bunches64%
Eucalyptus / Baby Blue16 bunches100%
Wastage worksheetIllustrative only / no account needed
Illustrative estimate
Put a number on the stock that never gets sold.
Set the value of stock you write off in a typical week. The range below reflects what tighter freshness visibility and earlier bundling usually recover for florists working with short vase-life inventory.
Potential recovery range
₹2,880 - ₹5,580
per week, on the stock you currently write off
Over a year₹1,49,760 - ₹2,90,160
Typical recovery band16% - 31%
This is an illustrative estimate based on typical perishable-stock patterns, not a live analysis of your stock. Connect your inventory for your actual numbers.
Start with your own numbers